Tiffany & Co.
Many who live with hearing loss keep their hearing aids hidden, despite their widespread use. The industry has responded with a focus on marketing products that prioritize discretion; in turn, perpetuating the perception that hearing loss is something to be ashamed of.
Introducing, the first line of high fashion, hearing-aid earrings. No more hidden components. Only stylish, self-empowering accessories inspired by Tiffany’s classic designs.
Copywriter: Redmond Peiro
Art Director: David Hoffman
- Clio Awards | Bronze – 2023
- NY Festivals Advertising Awards | Finalist – 2023
- Muse Creative Awards | Winner – 2023
- Communication Arts | Winner – 2023
- Creative Conscience Awards | Winner – 2023
Currently on the market
The world tries to hide hearing-aids like it's a defect
The category has been built around minimizing visibility, reinforcing the idea that hearing loss is something to conceal rather than accept.
The Human truth
You shouldn't feel the need to hide a born attribute
Hearing loss isn’t a flaw to disguise. It’s part of who you are, and it deserves to be acknowledged without shame or compromise.
Key Takeaway
There’s an opportunity to reframe hearing aids from something to hide into something people actively want to show by turning them into expressive, fashion-forward accessories. Instead of minimizing visibility, the category can build value through identity, style, and self-expression
The Product
We designed high-end hearing aids reimagined as statement pieces. Crafted to be seen, not concealed. Designed with the same intent as fine jewelry, they turn function into something worth showing off.
Campaign
