I’m an art director and designer based in New York who enjoys making things people enjoy both conceptually and through actual execution. Sometimes it’s a billboard ad, social media content, or a TV commercial, and other times it’s a script that automates Adobe workflows for design teams.

I just so happen to be the only art director who’s a musician, done grocery stocking, the forklift thing, wholesale furniture, floor plans, commercial LED installation, the sheet metal thing, flipped pallets of liquidated consumer packaged goods (this shit does not work), OTC pharma eCommerce, and sold ad space on ShopRite shopping carts to local businesses. 

I’ve also gone down AI’s depths of hell to find practical applications including but not limited to training custom image AI image models, combining various AI tools into streamlined and scalable assembly lines, creating custom Adobe scripts to speed up technical tasks, and custom internal AI creative researching tools.