Adage put out a brief for their Young Creatives Award to specifically come up with a bottled water brand sticking to the Cannes festival of creativity.

Cannes Eau On-The-Go is a sparkling water brand designed to spark creativity by disrupting routine. Each bottle carries a themed prompt under the cap, pushing creatives beyond their mental bubbles. The labels feature real Cannes Lions-winning campaign mind maps, proving how a single prompt can lead to brilliance. It’s creative fuel in a bottle.