It Is What It Is

This is a spec coffee brand idea I would love to make one day (If you are a coffee roaster, feel free to reach out!). Designed by David Hoffman The context Most coffee brands present coffee as the start of a better day. The mornings are slow, the light is warm, and everything feels calm […]

Tiffany & Co.

This was our winning global student award submission for creative innovation in 2023. While this is spec work, it just so happens that shortly after we won, Beyonce came out with Tiffany & Co. in-ear monitors while on tour and I will forever live with that suspicious coincidence. Copywriter: Redmond PeiroArt Director: David Hoffman Clio […]

Franklin Templeton

What I’ve been up to during my time at Franklin Templeton. Campaign design Franklin Templeton needed a design system that could support future campaigns across the business. Rather than creating a single visual identity for one initiative, the goal was to builda flexible framework that could be reused, expanded, and adapted while remaining unmistakably Franklin […]

Lumon

The TV show Severance is based on a fictional company called ‘Lumon Industries’, a multinational biotechnology and consumer-goods corporation. Inspired by the show, I designed a deck of playing cards from Lumon’s point of view, imagining how the company might turn a simple recreational object into branded employee swag. Designed by David Hoffman Moodboard The […]

PNC Bank

Smart. Steady. Reliable. How boring. But in a world of bank failures, crypto hype, and too-good-to-be-true money schemes, boring starts to look pretty brilliant. For over a century, PNC has grown responsibly and kept customers’ money safe. Because when it comes to your finances, boring isn’t just smart—it’s the boldest move you can make. This […]