/Project
NHTSA
Don’t Text & Drive
We’ve all heard “don’t text and drive” enough times to tune it out. At this point, the problem isn’t that people don’t know it’s dangerous. It’s that they still convince themselves they can do it carefully.
This campaign calls out those excuses, workarounds, and little precautions to remind people there’s no such thing as texting and driving carefully.
Gas Pump Placements
Use gas pump screens to reach drivers with the message just before they get back behind the wheel.
Out of Home Stunt
Partner with auto transport companies to turn car carriers hauling wrecked vehicles into moving reminders on the road that there’s no careful way to text and drive.
Leverage Instagram’s new photo comments to drop campaign reminders on posts filmed from behind the wheel, calling out distracted driving in the moment it happens.
Partner with Instagram to get content demonstrating the dangerous behavior removed.
