When our co-worker / senior art director, Cat, was having her baby, we we’re brainstorming for gift ideas. We decided the best thing we can do was set this baby up with the tools needed to become the best baby senior art director from all the other babies.
That’s when Baby’s First Banners™ was born. We created a wood puzzle toy in the dimensions of the common banner sizes and brand guidelines we worked with every day (on the PNC account). Now, when an intern role mentions 4+years experience required, this baby will be more than ready by the time she can spell her name. We worked with a semi-professional laser-cutter to make the wood pieces, and assembled, designed the packaging, and painted it ourselves.
Copywriter: Sam Podolsky, Art Directors: David Hoffman & Suramya Pathak
